Marketing
- About the Program
- Career Opportunities
Marketing looks at the world from the perspective of the consumer—the customer. Marketing is about finding out what consumers need and want, developing new products and services, and determining the best ways to price, promote, and distribute goods or services. In other words, marketing is about getting people to buy your new product or service. A company must understand the marketplace and consumer needs and wants if it is to grow and compete. Since marketing generates revenue, it is perhaps the most important function in any organization.
Marketing is a career that requires creativity, analytical skills, and interpersonal skills. Every organization needs creative people to market their product or service. To prepare you for a career in marketing, you will take courses in Principles of Marketing, Internet Marketing and E-commerce, Sales Strategies, International Marketing, and Statistics. You will work on a team to develop a marketing plan for a new product or service and analyze real world case studies.
Many graduates begin their marketing careers with a position in sales where you can really get to know a company’s products, services, and customers. Graduates who are good with numbers begin their careers in market research.
Career Opportunities
What type of work is involved in this field?
- Market research
- Sales promotion
- Product development
- Product distribution
- Pricing strategy
- Consumer behavior
- Advertising
- Brand marketing
- Sales
- Retailing
Where will this career take me?
- Marketing Director
- Distribution Manager
- Marketing/Sales Manager
- Promotion Manager
- Public Relations Director
- Product Manager
- R & D Manager
- Market Research Analyst
- Advertising Account Executive
- Sales Representative
- Telemarketing Specialist
Q. Who will hire graduates?
A. EVERY INDUSTRY
- Radio/TV stations
- Market research firms
- Publishing companies
- Advertising agencies
- Magazines, newspapers
- Pharmaceutical
- Colleges, universities, schools
- Retail
- Hospitality (hotel/restaurant)
- Travel and tourism
Top 10 careers with a degree in marketing
- Marketing Managers
- Sales Managers
- Top- and Mid-level managers
- Executive Directors
- Office Managers
- Personnel
- Public Relations Specialists
- Labor-relations Specialists
- Artists
- Writers
Points of interest
Marketing graduates employed in full-time jobs have annual salaries that are higher than the average salary of all college graduates employed in full-time jobs.
Sales and marketing are the primary activities that graduates in this major undertake. The majority of graduates with a bachelor’s degree in marketing work in the private, for-profit sector of the American economy, mostly in sales and marketing positions.
Nearly 90 percent of all marketing majors are employed in full-time jobs.
Source: College Majors Handbook http://www.dwu.edu/business/careers.htm
Marketing skills are needed in:
- All industries
- All organizational sizes
- All types (profit, non-profit)
Job Outlook
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. Job growth will be spurred by intense domestic and global competition in products and services offered to consumers and increasing activity in television, radio, and outdoor advertising.
http://www.bls.gov/oco/print/ocos020.htm