PROGRAM OUTCOMES AND ASSESSMENT MEASURES 2007

PROGRAM: BUSINESS ADMINISTRATION WITH CONCENTRATION IN MARKETING

INSTITUTIONAL- LEVEL GOALS	PROGRAM OUTCOME - STUDENT ATTRIBUTE	PROGRAM OUTCOME ASSESSMENT MEASURE ACTIVITIES	PROGRAM OUTCOME ASSESSMENT MEASURE COURSE(S)
1a. To provide students with a core liberal arts and science education	Core Program Requirements	Handled through core program requirements	Core Curriculum
1c.To develop in students the reading, writing, speaking, and listening skills that will enable them to communicate effectively	Use efficient and effective oral and written communication skills 2005-2006 : 81% achieved the outcome 2006-2007: 91% achieved the outcome	Written business correspondence and oral presentations	BA202 Business Communication
2a. To provide students with the theory and knowledge specific to their chosen careers	Marketing career competency 2005-2006: 89% achieved the outcome 2006-2007: 89% achieved the outcome	Marketing plan	BA102 Principles of Marketing
3c. & 4a. To encourage the character formation of its students enabling them to recognize and practice ethical and spiritual values like the Judeo- Christian and Basilian values of peace, justice and concern for others.	Apply legal and ethical principles 2005-2006: 93% achieved the outcome 2006-2007: 91% achieved the outcome	Case study analysis	BA103 Legal Environment of Business
To provide students with Information Literacy: the knowledge, skills, and tools to obtain information in many formats and media in order to identify, retrieve, and apply relevant and valid knowledge and information resources to their study or research. (Applies to Goal 1b.)	Assess online business strategies and models 2005-2006: 86% achieved the outcome 2006-2007: 86% achieved the outcome	Internet marketing business model	BA219 Internet Marketing and E-commerce